Inspired by a British gentleman’s many great stories, classic and timeless style of fashion, Daniel Wellington (abbreviated as DW), a watch brand which features minimalist look, refined and classic design with interchangeable straps was created in Sweden in 2011.
Dedicated to design a watch that goes well with any outfit and is suitable for almost every occasion, DW offers watches with different patterns and colors of British navy strap and elegant genuine leather strap, of which NATO strap stands for fashion and preppy style, appeals to a large number of young people, especially students.
Prices range from £149 for a Classic with a NATO strap to £179 for one with a geniune leather strap, which are reasonable as a gift level. With its pretty look, super thin, lightweight, trendy and classy, you are easily taken with a DW watch.
What’s more, through a special digital strategy and important presence on social network, DW has known a quick and remarkable success. The company refuses traditional advertising, instead working with thousands of bloggers, celebrities, other social-media stars and prominent personalities worldwide. Generally speaking, watch brands have avoided using social media, but DW has filled the void for online watch content and found its special marketing model.