As one saying goes, “Less is more”, our attention are always inadvertently drawn to Limited Edition. For watch enthusiasts, the core value of limited edition watches not lies in the product itself, but in what it contains – psychological satisfaction. Limited edition means upscale, distinctive, unique enjoyment, which is not available to ordinary people.
There are all kinds of claims to explain why limited edition appeared: to celebrate a great event, for a certain person, reproduce classic version, for innovative design, etc.
For instance, to celebrate the 50th anniversary of Cohiba, the flagship brand of Habanos, Zenith is releasing five unique timepieces featuring hand-engraved and enamelled Havana gold dial–Academy Christophe Colomb Tribute to Cohiba, a watch designed for Haute Horlogerie and luxury cigar enthusiasts.
Omega has been official timekeeper at almost every Olympic Games since 1932, and this year“Rio 2016”collection has been launched as a tribute to the global event.
THE SEAMASTER DIVER 300M “RIO 2016”
A sporty and elegant dive watch, which is inspired by iconic mosaic of Copacabana’s sidewalk. It not only stands out the passion and vigor of the Rio City, but also represents iconic five colors of the Olympic rings. This celebratory is limited to 3,015 pieces.
THE SEAMASTER BULLHEAD “RIO 2016”
This unique chronograph Inherits excellent demeanor of classic Omega timepiece, what is more, the Olympic Spirits are wonderfully performed and expressed by the precise and professional timer.
THE SPEEDMASTER MARK II “RIO 2016”
With only 2,016 pieces produced, each one is designed to represent the coveted medals of Olympic champions.
RADO TRUE OPEN HEART
On August 2016, two representative Rado watches – black and white Rado True Open Heart were launched separately for men and women. This watch is limited just to 500 individually marked pieces. The True Open Heart is not about being practical, it’s about beauty, it is a work of art, it is a fantastic example of contemporary design, it stands for ethereal design concept.
In the time, when a large majority of people go for individuality, more and more watch lovers are inclined to owing one“rare watch”, one limited edition watch. Limited edition has become the most effective method to promote a brand. When one’s financial resource and social status reach certain level, he is more eager to possess some rare and valuable things, which are not owned by common people. In this case, Limited Edition Watches are released to meet the need of this group.
True watch loves value the quality of the timepiece, in front of them, deliberately pursuit of Limited Edition makes no sense.